I just got my renewal notice for The Society of Competitive Intelligence Professionals, and I’ve decided not to renew. While SCIP does have a few small benefits, the organization really doesn’t do much to serve its members, and at $400 a year the magazine isn’t really worth it. Their annual conference is good for networking, but at $2,500+ it’s also not a great value. I’ve also come to the conclusion that SCIP has lost touch with its market, and it’s time to look elsewhere.
I’ve heard that the MRIA, or Market Research Intelligence Association is a more effective organization, as is the CI arm of the American Marketing Association. Anyone have any opinions?
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