Graphic Communications World follows an old school model and I’m not sure if they will survive with their current format and business model. I’ve read GCW a number of times (when I find them laying around campus or given out at a conference), but I would never pay $300.00 for a subscription. GCW uses an ‘old brass’ format and is probably enjoyed by many, but information travels too fast nowadays and GCW news is no longer news when it arrives in the mail box. I see the up and coming industry leaders relying on internet channels to get their information. Right now I get more industry news and regurgitated press releases by subscribing to PrintOnDemand.com, Printingtalk.com, Packaging & Converting Essentials, the small number of print blogs and Google News Keyword feeds than GCW can provide in a years worth of issues.

“By not leveraging emerging technology, we’re showing a lack of leadership in the fundamental purpose of our industry.” — So true.

It’s also time for graphic communications product and services providers (the vendors) to start using blogs to communicate product and service offerings. I only know of one vendor that uses a blog: ColorMetrix Technologies at http://www.JimRaffel.com to talk about their offerings. The tech industry is great example of companies adopting blogging as a way to communication with customers (new and old), the media and competitors.

By the way, you can add me to the enlightened list. ;)