Comments on: Blogging vs. Branding http://www.swduncan.com/archives/2005/06/24/blogging-vs-branding/ Answers, Alternatives, Strategies Tue, 26 Jul 2011 23:08:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: preethi http://www.swduncan.com/archives/2005/06/24/blogging-vs-branding/comment-page-1/#comment-109 preethi Tue, 28 Jun 2005 04:46:04 +0000 http://www.swduncan.com/archives/2005/06/24/blogging-vs-branding/#comment-109 can a blog and brand co-exist - i suppose they can if both follow the fundamental philosophy on which an organisation operates. a blog enables prospect/customers to cut thru the marketing layer of an organisation and directly interact with a human. in this time of over marketing, a platform free from marketing jargon,gimmicks, exaggerations, will be a breath of fresh air.which brings us back to the question of how to brand without actually branding - hmm..will let you know in a couple of months - i am trying to do exactly that at my organisation.wish me luck! can a blog and brand co-exist – i suppose they can if both follow the fundamental philosophy on which an organisation operates. a blog enables prospect/customers to cut thru the marketing layer of an organisation and directly interact with a human. in this time of over marketing, a platform free from marketing jargon,gimmicks, exaggerations, will be a breath of fresh air.which brings us back to the question of how to brand without actually branding – hmm..will let you know in a couple of months – i am trying to do exactly that at my organisation.wish me luck!

]]> By: Steve http://www.swduncan.com/archives/2005/06/24/blogging-vs-branding/comment-page-1/#comment-108 Steve Sun, 26 Jun 2005 21:52:12 +0000 http://www.swduncan.com/archives/2005/06/24/blogging-vs-branding/#comment-108 I think you've raised an excellent point - the question of whether brands and blogs can coexist depends on how many brands the company has. If the company has multiple brands, then the blog just becomes yet another. If the company has only one brand, then they need to be managed with respect to each other. BUT, if the blog is an employee-blog, I think it would not interfere with the brand. I think you’ve raised an excellent point – the question of whether brands and blogs can coexist depends on how many brands the company has.

If the company has multiple brands, then the blog just becomes yet another. If the company has only one brand, then they need to be managed with respect to each other.

BUT, if the blog is an employee-blog, I think it would not interfere with the brand.

]]> By: Ken Duncan http://www.swduncan.com/archives/2005/06/24/blogging-vs-branding/comment-page-1/#comment-107 Ken Duncan Sat, 25 Jun 2005 02:07:39 +0000 http://www.swduncan.com/archives/2005/06/24/blogging-vs-branding/#comment-107 A brand is a person, a blog is a letter. A blog might influence your impression of a brand, but the influence can be changed. By brand, however, I mean Pledge, or Raid, or Baker's Secret. Some companies consider the company name a brand, in that case I think a blog could have serious impact. I think brands and blogs can co-exist only when the brand is clearly distinguished from the corporate source of the blog. A brand is a person, a blog is a letter. A blog might influence your impression of a brand, but the influence can be changed. By brand, however, I mean Pledge, or Raid, or Baker’s Secret. Some companies consider the company name a brand, in that case I think a blog could have serious impact. I think brands and blogs can co-exist only when the brand is clearly distinguished from the corporate source of the blog.

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