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As I’ve been updating my Linkedin profile, I’ve been thinking about how to best use the skills section. In the new skills people can endorse you for having skills. Here’s some mistakes I’d made, and my thoughts on how best to manage the skills area going forward.

  1. Listing every skill I had, instead of those that really define the value I bring.At first I listed every skill I had – why not? It’s all about SEO and search terms, right? The problem is that the result looked like a dog’s breakfast. It was distracting and didn’t paint a clear picture of the value I offer. I cut out the skills that weren’t core to who I am, and left those that were most relevant.
  2. Listing the skills based on experience instead of value.I’ve always had great computer skills, and listing those was easy and comfortable. They don’t, however, represent the higher value I can bring. So I’ve removed them and added the higher value skills I offer – like analysis, management, etc.
  3. Leaving in the skills others entered for me.One of the annoying features of Linkedin’s skills area is that a visitor can endorse you for a new skill that you haven’t decided to list. This can result in erroneous and off-brand skills being listed. While having someone else give an endorsement is always nice, the result when many do it can bring back the disorganization and dilute the message. Of course, if everyone is endorsing me for a skill I haven’t listed, I should reconsider.

LinkedIn continues to change and evolve, and each time it changes how the site is used and what techniques make it most effective.

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I took Jason up on his recent offer of a webinar on the new LinkedIn profiles, along with a profile critique, and it’s been the best money I’ve spent in a long time.

A lot of really smart people have written many times that one should not hesitate to get help when it’s necessary, and to pay for expert knowledge when it make sense. By nature, however, I am a loner, do-it-myself guy. This year I decided that I should change that, and hiring Jason was the first step.

I’ve used Linked in since late 2004. I was a member of the MyLinkedinPowerForum back when it existed under that name, and was one of the early members of LinkedinMilwaukee, back when it was called that. I was one of the firs to speak and be published on the subject of using LinkedIn for competitive intelligence. So I know a few things about LinkedIn. Unfortunately things change quickly, and in my current position my skills started to lag.

It was hard to pull the trigger and spend the money, but I learned things I never would have found on my own (partly due to my own blind spots) and also got a dose of motivation. It’s funny, because when I go to a seminar on the job I expect that in exchange for $500 to $3,000 I will spend most of my time bored except for the few really choice nuggets, and they’re worth it. If they’re worth it on the job, why not in my professional life?

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Looking for a piano teacher in the Milwaukee area?

January 8, 2013
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Last June my oldest daughter finally brought her requests for piano lessons to a crescendo, and I relented and started looking for a teacher. Finding the right combination of price, location, and availability was a bit tricky. I didn’t really want to driver her out to one of the larger music stores for lessons (that […]

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Tracking personal stats on iPhone, with analysis

August 28, 2012
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About the only way I can track any kind of diet or exercise regimen is if I track the stats as well. As long as there is some kind of visible progress, I can keep my motivation up. The trick is in finding a way to do this that doesn’t get in the way, and […]

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